Client The Co-operative Bank
Task Social media strategy, brand rollout

Studio Bob’s Your Uncle
Completed 2020

Post a 2019 rebrand, Bob’s was tasked with rolling out the new The Co-operative Bank assets into a living, breathing brand.

My main responsibility was to develop a social media strategy and visual toolkit for their different markets, and to create day-to-day campaign posts that fit into this toolkit.

Month to month saw the creation of playful and eye-catching social posts that fit into their no-nonsense and upbeat tone of voice, and align with their brand promise to do right by their customers.

Credit: Designworks for the initial illustration library development

Melanie Bosma 2022 ©