Client The Co-operative Bank
Task Social media strategy, brand rollout
Studio Bob’s Your Uncle
Completed 2020

Since Co-op's 2019 rebrand, Bob's has been tasked with developing their assets into a living, breathing brand.

My main responsibility has been to develop a social media strategy and visual toolkit for their different markets, and to create day-to-day campaign posts that fit into this toolkit.

Month to month saw me creating eye-catching posts that fit into their no-nonsense and upbeat tone of voice, and align with their brand promise to do right by their customers.

Credit: Designworks for the development of the illustration library

Melanie Bosma 2022 ©