Client TAFT
Task Brand Identity

Studio Principals
Completed 2017

Taranaki Arts Festival Trust bring a variety of events to the Taranaki region, but were widely unknown. Driven by passion for the region, they believed this passion needed to come across in how they expressed themselves visually.

I created a fresh, spirited identity for TAFT, one that boldy expressed their ethos as a company, and raised their profile in the region. A bright and fun concept drew a strong visual link to the artistic events they facilitated (WOMAD, Taranaki Arts Festival, Taranaki Garden Spectacular).




Melanie Bosma 2022 ©