Client TAFT
Task Brand Identity
Studio Principals, 2017 ©
Creative director Jodine Bell


Taranaki Arts Festival Trust bring a variety of events to the Taranaki region but were widely unknown. They are an extremely passionate organisation, and they believed this passion needed to come across in how they expressed themselves visually.

We created a fresh, spirited identity for TAFT, one that truly expressed their ethos as a company and will raise their profile in the region. The concept and related collateral was bright and fun, drawing a clear link to the artistic events they facilitated (WOMAD, Taranaki Arts Festival, Taranaki Garden Spectacular).
Note: Images used are for conceptual purposes only.


Melanie Bosma 2021 ©