Client Real Living Group
Task Brand identity, brand roll-out
Studio Bob’s Your Uncle
Completed 2021

Real Living are a retirement village group that has been operating for more than 30 years. As they've grown from one village in Pakuranga to four across Auckland, their brand had developed organically and was due a realignment.

Real Living approached Bob's for a rebrand in late 2020, with the aim to better represent the spirit that their villages carry. Our goal was to give each village it's own unique identity, whilst still feeling part of a bigger family.

From November 2020 until launch in May 2021, I was the lead designer developing Real Living's new brand. This included identity development, brand rollout, guideline development, signage, and ongoing print and digital advertising.

Melanie Bosma 2022 ©