Client Ottó Blockchain
Task Brand identity, website UI
Studio Next Chapter Studio
Completed 2022
Task Brand identity, website UI
Studio Next Chapter Studio
Completed 2022
Ottó is a decentralised finance (DeFi) platform. The brand was developed through close collaboration with the client in a rapidly changing environment.
Beyond brand identity, projects for Ottó have spanned UI design, social media campaigns, NFT development, and UX/UI of their product dashboard.
Beyond brand identity, projects for Ottó have spanned UI design, social media campaigns, NFT development, and UX/UI of their product dashboard.
Understanding blockchain is a steep learning curve for most people. Part of the project’s challenge was to make sure the web experience used clear and human language wherever possible, helped along by a simple and intuitive layout.
A difficult aspect of decentralized finance is the anonymity of counterparties. Although anonymity is often touted as a benefit of decentralized systems, many users want to ensure that they trade with trustworthy individuals. The Ottó team has created a verification system using non-fungible tokens (NFTs) to give users peace of mind that they are not trading with blacklisted criminals. We designed a distinctive "DNA" style NFT with a visually appealing twist on the master brand.