Client Fertility Associates
Task Campaign design and execution
Studio Bob’s Your Uncle 
Completed 2021


Fertility Associates required a social media campaign to start a new conversation around their egg freezing offering.

The campaign was a three-pronged approach – starting with awareness, then moving to education, and then giving more specific information about the egg freezing process. It was designed with a young adult audience in mind, using visual cues that felt contemporary and in-keeping with current self-care trends.

My involvement was to develop the campaign look and feel, spanning a suite of hero social assets – animated videos, static posts, to-camera videos, and packaged up in a campaign toolkit for the client.


Melanie Bosma 2021 ©