Client DTK
Task Brand identity
Studio Bob’s Your Uncle
Completed 2019-2020



DTK are an Auckland-based strategy group. For over ten years they’ve helped discover insights for their clients, allowing them to be better positioned in their respective markets. DTK needed a visual refresh, to better align with the services and vast range of experience they offer.

I developed a fresh and simple look & feel for them, including logo, fonts, colour palette and imagery style.

The brief was to create a mark that showed their credibility and professionalism, with a energetic and confident set of visual assets. DTK’s competitors generally had very restrained brand identities, so this was a good opportunity for them to stand out from the crowd.


Melanie Bosma 2021 ©