Client DTK
Task Brand identity

Studio Bob’s Your Uncle
Completed 2019-2020

DTK are an Auckland-based strategy group. For over ten years they’ve helped discover insights for their clients, allowing them to be better positioned in their respective markets. DTK needed a visual refresh, to better align with the services and vast range of experience they offer.

The brief was to create a mark that showed their credibility and professionalism, with an energetic and confident set of visual assets. DTK’s competitors generally had very restrained brand identities, so this was a good opportunity for them to stand out from the crowd.


Melanie Bosma 2022 ©