Client BankSA
Task Retail design, brand development
Studio Principals 2015-2016
Creative Director Gideon Keith, Jodine Bell



BankSA required a brand system to go with their new logo and brand idea of ‘let’s do this’. This involved creating and incorporating a new colour palette, photography style, graphic element system, and language style into their retail branch design and across the wider brand.

I worked as a designer helping to define and refine the BankSA visual brand concept, and worked on designs for key branch elements.



Melanie Bosma 2021 ©