Client Ara Institute of Technology
Task Campaign development and roll-out
Studio Bob's Your Uncle
Completed 2019


‘Advantage You’ was a 2019 campaign for Ara Institute of Canterbury that aimed to inspire future students to apply.

Bob’s was tasked with creating the campaign message and identity. A visual style was developed and rolled out across a number of formats: out-of-home, digital banners, print advertising, and a microsite. Further to this, campaign guidelines were written and designed.

My tasks included developing and writing the campaign guidelines, producing visuals and artwork for all campaign material, and developing the unique campaign font.

Note: Images owned by Ara


Melanie Bosma 2021 ©